What Does an Explainer Video Do?

You’ve most likely heard about explainer videos. Companies large and small are creating animated or recorded videos telling about their site, their services, or their business. But should you make one and if so, why should you?

Explainer videos can be costly so you shouldn’t make one unless you have a product or service to sell, a good presentation and are making a good video. Unfortunately a bad video won’t do anything.

Market Your Company

The first and foremost reason to create an explainer video is that you can market your company. Did you know that posting a video on YouTube or Vimeo can attract the attention of searchers around the globe? If you include your business keywords and services in the title, your video can actually act as advertisement. While not free, it certainly helps the video to pay for itself.

Create Hype

Another great thing that a video explainer does is it helps to create hype. If you have a cool, funny, or even interesting video, you might even go viral. A good video will get people excited about your business which creates hype, even if you haven’t launched yet. A better video will have people sharing it, which gets even more hype for your business.

Explain

Last but not least, the video explainer is often designed to explain. You can think of it sort of as a mini biography or FAQ for your potential customers. Instead of reading through lots of boring content, they can simply watch a short video, be amused for a few seconds and then make a decision. Usually videos have a much higher conversion rate than text, because they interest and keep people thinking rather than forcing them to scroll down and read. Furthermore, most people actually pay more attention to videos, probably because they don’t have to concentrate on reading.

There are plenty of reasons to have a video explainer made for your website, but you should make sure you’re getting a quality video. While cheap videos are easy to come by, they often don’t convert, create hype, or otherwise convince your customers of anything except that you should have spent more money. If you do it, make sure you hire a quality animator, get a good script and find a voiceover artist who suits your style. Most of the time you can find full service packages from animator companies that include everything from scripting to voiceovers.

Looking for a video explainer animator? Go to www.wooshi.com to post your project an accept bids from top quality animators.