For so many startups, knowing where to begin with building a brand is a difficult task. While you know what your company stands for, your customers are still new to your idea and what differentiates you, your product and/or service in the market you are entering. This is your opportunity to make a first impression and define your company in a way that will pique customer interest and drive sales.
One way some startups do this is through advertising. However, advertising is expensive for many businesses, and most startups operate on a shoestring budget. Another option is to have items custom made to sport your brand. With promotional products, your brand can stand apart from the crowd and your logo can gain valuable recognition without having to invest in costly traditional advertising methods, such as television or radio.